In the world we live in, sometimes a digital download or an image on a screen just isn't enough – we're missing physical connection. We need to hold and feel to connect, awaken our senses and evoke our emotions.
An inspiring new feature documentary AN IMPOSSIBLE PROJECT that celebrates all things analogue is an antidote to digital. This warm and witty celebration of a counter-revolution – the comeback of analogue – is set for its UK premiere from Bohemia Media. The film – shot on 35mm and with an amazing live orchestra score will premiere on "virtual cinema" platform, YourScreen (https://watch.yourscreen.net/) from 1 March and on digital platforms from 15 March 2021 then in cinemas at a later date (subject to Covid restrictions).
Digital has taken over our lives, from the constant buzz of phone notifications to social-media stories that disappear forever and millions of photos stored on our devices rather than taking pride of place on the mantelpiece. We have apps for everything, from fitness to baking and even for sleeping. We're reading e-books, streaming, sharing, posting – this is our reality. It's time for a reset.
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